Kitemark Home™

Kitemark Home™

The house builder’s certification to showcase quality

The house builder’s certification to showcase quality
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Family in a Kitemark Home
Family in a Kitemark Home
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Kitemark Home Mark

Why join the Kitemark Home scheme?

In the UK, there are over 2,300 active builders* who deliver more than 200,000 homes annually*. However, with the government's ambitious target of delivering over 300,000 homes*, the need to build quality homes quickly has become paramount in order to meet the growing demand for housing.

Despite the availability of numerous builders, consumer confidence in new build homes remains low. According to a YouGov* survey, a staggering 68% expressed a negative opinion of new build homes. Further to this, security, energy performance, and quality ranked as their top build concerns when it comes to buying a new build property.

Designed to generate trust amongst homebuyers, BSI have created Kitemark Home, an independent certification to enable house builders to demonstrate quality to the buyer.

*Active builders, according to propertydata.com, Homes delivered, according to National Statistics Office, Government home target, according to the UK Parliament, YouGov survey conducted in May 2022

Housebuilders Kitemark Home

House builders

  • Gain a competitive edge by showcasing independent certification that verifies the quality of their buildings, setting them apart in the crowded housing market.
  • Assure homebuyers quality-focused homes in the areas of security, safety, and sustainability of their homes, instilling confidence in their investment.
Housing Associations Kitemark Home

Housing Associations

  • Ensure the use of certified and trusted products, minimizing the risk of poorly installed or uncertified products, which can lead to costly re-housing of residents.
  • Reduce the likelihood of complaints from residents and negative social media mentions by demonstrating a commitment to quality and safety through third-party certification.
Homeowners Kitemark Home

Homeowners

  • Enjoy the peace of mind that comes with owning a home that’s quality-focused in the areas of security, safety, and sustainability of their homes, instilling confidence in their investment set by the high standards of Kitemark Home.
  • Benefit from a home with a significant EPC rating; this could reduce the homeowner’s energy bills.
Kitemark Home Development

What is Kitemark Home?

Kitemark Home is a distinguished certification that signifies trust and excellence in the construction industry. Developed for house builders who prioritize safety, security, and sustainability in their builds, Kitemark Home is a mark of distinction that resonates with homebuyers' top priorities, as highlighted in YouGov findings*.

With Kitemark Home, house builders undergo a rigorous certification process that promotes:

  • Safety: Certified third-party safety products, e.g. Kitemarked fire prevention products or electrical goods, are used in the homes, providing peace of mind to homebuyers.
  • Secure: Connected devices, windows, and doors, flood-resistant products, external lighting, and roofing materials are third-party certified, demonstrating a secure home.
  • Sustainable: The home has an Energy Performance Certificate (EPC) rating of B, indicating its commitment to energy efficiency and environmental sustainability.
  • Professionalism: The organizations carrying out the works are registered with their relevant professional body, ensuring adherence to industry standards and best practices.
Speak to an expert to learn more here
Kitemark home guide

The pillars of Kitemark Home

Like any home, the foundations are what it stands on, and the quality matters, similar to the Kitemark Home scheme. Our guide outlines the core foundations of the scheme.

Download your guide here

What are the benefits of Kitemark Home?

Kitemark Home has been developed from a universal premise: everyone should be entitled to live in a safe and secure dwelling that minimizes environmental impact. Kitemark Home can offer the following:

  • Instant Assurance: Choosing Kitemark Home certification instantly demonstrates the housebuilder's credibility, with research showing that 87% of house buyers trust homes with Kitemark for better quality.
  • Verified Sustainability: Achieving a minimum EPC rating of B showcases the home's commitment to sustainability and energy efficiency, benefiting the environment and saving homeowners money on energy bills.
  • Recognition of skilled craftsmanship: Certified, skilled workers, contractors, and builders ensure the home is built to the highest standards, improving customer satisfaction and reducing the risk of negative reviews or social media backlash.
  • Market differentiator: With over 2,300 house builders in the UK, Kitemark Home provides a unique opportunity to differentiate in the market by applying the trusted mark to dwellings, potentially commanding higher prices, faster sales, and reassuring third-party/Government customers of a trusted partnership.
Gain these benefits here

A scheme designed for homebuyers

  • YouGov logo

    YouGov survey conducted in May 2022

  • Kitemark Home homebuyers

    *YouGov survey conducted in May 2022

  • Homebuyer Kitemark Home

    *YouGov survey conducted in May 2022

  • Homebuyer Kitemark Home

    YouGov survey conducted in May 2022

Supported by industry partners

  • Installers Kitemark home

Why demonstrate trust with the BSI Kitemark?

With more than 120 years of history, the Kitemark brand is recognized by more than 50% of the UK adult population as a leading mark of trust. Displaying the Kitemark enables house builders to achieve instant quality recognition from homebuyers and gain an opportunity to stand out in a competitive marketplace.

Meet homebuyers and industry needs here >
Infographic showing awareness and confidence comparisons between industry and consumers. Awareness in the industry is 73%, while consumer awareness is 54%. Industry and consumer confidence in their products with a Kitemark is at 78% and 70%.

Kitemark Home will act as an additional mark of value to your organization. Giving your homebuyers assurance that they own a safe, secure, and sustainable home featuring quality materials and marked products that have been rigorously tested to the highest standards and installed by accredited professionals.

The BSI Kitemark is trusted by the industry and consumers alike, assuring you that your product is built to regulation.

*Kitemark awareness and confidence data was attained from a 2021 Survey of 2030 UK Adults, conducted by YouGov.

Get started constructing Kitemark Homes

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