When laying out the updated framework for The Butterfly Mark, Positive Luxury Managing Director Amy Nelson-Bennett went into detail on how one of our goals was to help companies put sustainability strategy right at the heart of their organisation. To achieve this goal, we tailored the certification assessment for each individual segment of the luxury industry we work with across fashion and accessories, jewellery and watches, beauty and fragrance, premium drinks, living, travel and hospitality, retail and culture and leisure.
This level of customisation in the assessment is what makes it truly ‘next generation’. Instead of treating all businesses as identical, we instead work to fully understand a company’s real impacts, customising the assessment framework to each company according to its activity or vertical, size in turnover and location of operations and supply chain. For a business looking to use Covid-19 as an opportunity to embrace chance and become more effective and efficient, The Butterfly Mark will allow them to do that in a way that works for them.