The Butterfly Mark - Positive Luxury

The Butterfly Mark - Positive Luxury

Achieving high standards for innovation and environmental performance

Achieving high standards for innovation and environmental performance
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BSI provides a service to help luxury brands that are preparing for the Butterfly Mark Certification, a framework which considers environmental and social performance, as well as innovation. We help them to assess their readiness, set strategies and begin to implement and track improvements.

Positive Luxury - What is The Butterfly Mark?

Positive Luxury is the company behind the Butterfly Mark, which is awarded to luxury lifestyle brands in recognition of their commitment to creating a positive impact on our world.

The Butterfly Mark is an independent accreditation mark that identifies the luxury brands that meet the highest standards of verified innovation and environmental performance.

Companies contribute to their own sustainability in different forms, so each brand is assigned a bespoke collection of Positive Actions that signifies their unique efforts, illustrating their sustainable and ethical business practices in a simple and consumer-friendly way.

Download the case study to learn more

How can BSI help?

BSI provides an advisory service to help brands to prepare for and implement the Butterfly Mark.

Depending on where you are in the journey, this can include:

  • Readiness: workshop and materiality analysis to help prepare for the Butterfly Mark assessment
  • Strategic planning: discovery workshops, sustainability objectives and strategy
  • Programme development: gap assessments, roadmaps, policies, capability building and metrics
  • Monitoring and reporting: life cycle assessments, auditing, accounting, analytics and reporting
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What you can achieve with BSI

  • Identify standards and best practices that underpin sustainability approaches that help you achieve your business goals
  • Set sustainability strategies that meet the Butterfly Mark assessment criteria
  • Help your business implement sustainability improvements leveraging international best practices
  • Monitor, report on and continually improve sustainability performance to meet the Butterfly mark criteria

Why BSI?

BSI is a global leader in best practice and standardisation. We provided expertise to ensure that the Butterfly Mark assessment is rigorous, independent, and underpinned by the latest international standards.

BSI provides advisory services for sustainability, innovation and beyond to enable organizations to apply best practice and realise the benefits.  

We are independent and can help you achieve your sustainability goals tailored to your individual business goals.  

Find out more about the butterfly mark here >

New blog: Helping luxury brands on the journey to authenticate sustainability

See how brands can clearly demonstrate their social responsibility and sustainability by following four clear steps.

Read now

Three essential ideas from Positive Luxury’s sustainability certification webinar

Read what experts from Positive Luxury, Capitals Coalition and BSI said about how brands can prepare for the future in a time of rapid change.

Read the article

Webinar with BSI and Positive Luxury

Watch our webinar with BSI's Martin Townsend our Global Head of Sustainability and Circular Economy and George Sethia our Head of Consultancy. We talk to Positive Luxury about the changing importance of sustainability in society, post-Covid opportunities, and advice to businesses starting their sustainability journey.

Watch the webinar here

Find out how we can help you?

Get in touch with our experts to find out how we can help your organization deliver value through best practice.

Contact us