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Explore public attitudes to water security solutions in the food sector and recommendations for action to achieve a water secure future.
Explore our global survey data on consumer attitudes to water security and learn key steps the food sector can take to become more water efficient.
62% of people seek out sustainability and environmental claims when purchasing goods.
68% of people would spend more on a food or beverage product that is water efficient.
73% would support businesses taking action on water efficiency if there is no extra cost.
73% want to understand the amount of water used in making the products they buy.
Our experts provided trusted guidance on water security and environmental management.