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    • Whitepaper
      Sustainability

    Accelerating progress on Water Security in the Retail Sector

    Explore public attitudes to water security solutions in the retail sector and recommendations for action to achieve a water secure future

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    Consumer appetite for water efficiency

    Explore our global survey data on consumer attitudes to water security and learn key steps the retail sector can take to become more water efficient.

    • 62% of people seek out sustainability and environmental claims when purchasing goods.

    • 67% of people would spend more on clothing using less water intensive materials.

    • 73% would support businesses taking action on water efficiency if there is no extra cost.

    • 73% want to understand the amount of water used in making the products they buy.

    • 66% of people would spend more on clothing from brands taking positive action on water efficiency.

    Accelerating progress towards a sustainable world

    Explore the Thirst for Change campaign.

    A little girl and a little boy pourring water at a fountain

    Thirst for Change: Accelerating Progress to a Water Secure World

    BSI and Waterwise partner to explore global water availability and solutions to accelerate progress towards a water secure world.

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    Insights & Media

    Discover more from global experts in the retail sector

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    Let's achieve a water secure future together

    Our experts provide trusted guidance on water security and environmental management.

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