For any small business, the decision to change strategy in order to expand is not without risk. Fairford Medical needed a trusted partner to supply the rigour and standards to underpin the expansion.
Fairford Medical's management team had recognized the reactive nature of their business operations. Identifying untapped business opportunities in the UK, they decided to get on the front foot.
When looking for opportunities to be able to expand their client base, Fairford Medical took the strategic decision to be on an NHS Framework. This would enable them to work with the NHS Trusts more easily, allowing them to increase their customer base. To get on the NHS Framework, they needed to meet the requirements of medical equipment suppliers.