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Explore public attitudes to water security solutions in the retail sector and recommendations for action to achieve a water secure future
Explore our global survey data on consumer attitudes to water security and learn key steps the retail sector can take to become more water efficient.
62% of people seek out sustainability and environmental claims when purchasing goods.
67% of people would spend more on clothing using less water intensive materials.
73% would support businesses taking action on water efficiency if there is no extra cost.
73% want to understand the amount of water used in making the products they buy.
66% of people would spend more on clothing from brands taking positive action on water efficiency.
Explore the Thirst for Change campaign.
Our experts provide trusted guidance on water security and environmental management.