Joules

Ensure consistency in the quality and assessment of their products

Successfully expand into new markets with greater agility

Achieve compliance with new regulatory standards quickly

Gain a competitive advantage with insights into their product quality

Having implemented a rigorous set of agreed standards for each product, Joules was able to leverage their performance requirements with suppliers in more cost- or time-effective locations. The standardized approach enabled Joules to understand each country’s legislature, then work to meet those requirements, offering the team a deeper understanding of compliance and tailoring products for specific territories. For example, faced with different cord length requirements in the US and EU, Joules opted for an overall shorter cord to satisfy both markets in the most efficient way.

Joules has also been able to conduct trials against competitor products using blind testing, allowing for internal scrutiny of its products across the marketplace to give the company an unbiased insight into quality levels. By working to, and exceeding, different standards around the world, Joules has entered multiple new markets while also reducing costs and saving time.

Find out everything currently known in any particular area or on a specific subject - especially valuable for SMEs who don’t always have the resources of larger organizations.

Ensure you’re following the best practice for your industry. It’s faster and more cost- effective to demonstrate compliance with recognized standards.

Set the bar for everything but most importantly for safety. Standards show what is known to be safe at any given point in time, which gives companies and consumers confidence in their products.