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Explore public attitudes to water security solutions in the food sector and recommendations for action to achieve a water secure future.
Explore our global survey data on consumer attitudes to water security and learn key steps the food sector can take to become more water efficient.
62% of people seek out sustainability and environmental claims when purchasing goods.
68% of people would spend more on a food or beverage product that is water efficient.
73% would support businesses taking action on water efficiency if there is no extra cost.
73% want to understand the amount of water used in making the products they buy.
Explore the Thirst for Change campaign.
Our experts provided trusted guidance on water security and environmental management.